2017 is predicted to be an exciting year for brand communication for those inspired to stand out from the crowd and deliver tailored audience experiences.
Check out our summary of key trends to whet your appetite:

1. Real Experience vs Virtual Reality

In 2016, Pokémon Go introduced a new world, the world of virtual reality; Due to the progressive technology in events, devices like the Oculus Rift and Sony Morpheus could massively increase the reach of an event by bringing together experts and “virtual attendees” from all the parts of the world. That offers the ability to create a generation of ideas and discussion even to those who were not able to travel. This is the opportunity for events to be amplified, to go beyond the location, to preserve the one to one interaction while being miles away.


2. Inspiring Venues

Even though hotels have dominated the UK domestic conference market, nowadays conference and awards ceremony organisers look more for venues that fit the theme of their event and can impress their delegates and guests, rather than always choosing conference facilities offered by hotels and purpose-build conference venues. Informality is fast becoming the new norm, and this spills over into the use of more casual locations. This includes places like rehearsal studios, lofts, roof spaces, warehouses, temples, castles and previously unloved spaces that can be re-energised with amazing production techniques #original venues # license to be creative #graffiti signage on arrival  


3. Theatre for Brands

It’s all about the immersive theatre standard experiential experience: A successful event is based not only on profits and attendees’ satisfaction, but also creating memorable experiences, engaging the audience and later continuing to connect emotion with the event/brand. Be bold and creative and consider using bespoke theatre makers, such as Swamp Studios, to create and curate immersive and unforgettable bespoke brand experiences #theswampmotel #theultimateshow #creative script writing 

 Swamp - Blog

4. Go Live

Although live streaming is not a new thing, the enhanced LIVE functions of Facebook and Instagram paired with drone streaming will let events achieve game-changing, full-360 degree streaming and enable event organisers to create great content, drive interest and engage with the audience. Comshows v-communicator allows you to transcend borders and interact with remote audiences through voting/ commenting and ranking. Also as a bonus you get great archive video footage for use post-event #webcasting #borderless communication #extending the life of your event

Live streaming

5. The Role of Data

Stats like percentage of exhibitor types, educational topics discussed, and attendance increases, let attendees know if the event is a good fit. Furthermore, social media analytics tools can reveal the attendees’ preferences, demographics, behaviour etc. Analysing data and acting on it can improve the overall event experience, help organisers focus their marketing spend, and ultimately boost event attendance #BigData #Events

 Data for blog

6. View Point: Social Engagement at Trade Shows

Have you ever wanted to hear the spontaneous views of audiences about brands in a trade show environment? Viewpoint which is currently in development involves creating memorable experiences by creating a mini-studio at your event – lights, camera, backdrop and set up a playful exercise, asking some questions, tailored to the theme of the event, and invite delegates to get involved. For the participants, it’s a story to share back at the office and a memorable engagement with the event. For event organisers and organisations, it’s a way to create entertaining content, get real insight into themes and understand their participants. We have had some great feedback so far #ViewPoint #Tradeshows

Click here to see the taster video


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Want to hear more creative ideas for your next event/exhibition, video or need the technical and creative expertise to unleash your next bold and memorable experience?



Twitter: comshows

Published at Mon, 27 Feb 2017 14:39:43 +0000

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