What Free Anti Virus Protection should you Use?

If your computer connects to another computer in any way at all – through shared storage media of any kind, through the Internet or through a common network, you can be somewhat sure that your computer is exposed to malware of some kind. In this post – kindly written by Bruce at Pisys.Net, a leading supplier of IT support services to the Aberdeen area, we look at whether free anti-virus software is up to the task of keeping you safe.

A few years back, when the StuxNet worm swept through the world’s computers, it was noted how it seemed to be attacking lots of computers that didn’t even connect to the Internet. Thumb drives and all manner of other things make it possible. The thing is, there’s just no need for this. There’s so much free anti virus protection available that’s exactly as good as the paid stuff (not that the paid stuff costs anything much).

Search on Google for free anti virus protection, and you will fairly be overwhelmed by the sheer range of choice. Just about every paid antivirus company out there from Avast to AVG, from Avira to Ad-Aware, has a free product out there (is it just me, or do antivirus makers prefer names that start with the letter A more than anything).

Of course, as much as is available, you can have a bit of trouble making the correct choice. Which way do you go?

Your antivirus needs two kinds of ability. It needs the ability to detect viruses on a computer already present when it is installed, and it needs to be able to detect new threats that appear after the installation occurs. Most people don’t think of it this way. They think that if antivirus has one kind of ability, it’s a given that it will perform well the other way too. Well, we’re going to rate popular free anti virus protection for their effectiveness on each count.

Let’s start with the ability to fight existing viruses and other nasties. When it comes to this ability, Ad-Aware is hands-down the favorite everywhere. If you are looking for free antivirus to help clean up a system that appears to be infected already, Ad-Aware is your best bet. The runner-up in this category is Panda Cloud antivirus.

The great thing about Ad-Aware is that it’s great at protecting you against new threats as well. While Panda does great at detecting infections already present, it struggles very much completely cleaning your computer up once it’s detected stuff.

When it comes to blocking new threats, Ad-Aware manages to shine again. But there are other brands that do a good job too – like, Avast and AVG, for instance. The great thing is though that you have a winner in Ad-Aware – one solution for both fronts of the fight.

Make Sure Your Marketing is Intelligent

We all know that intelligent marketing is important for our business, but unfortunately it is also an area that tends to suffer a lot of cutbacks when the market conditions changes for the worse and businesses struggle. However, by cutting back on marketing we also limit our chances to reach new clients or customers, hence reducing our chances of climbing back up the profit ladder.

So what can we change to make sure we still do a sufficient amount of marketing, without spending too much money? The answer of course is to spend the money wisely!

If you currently spend a large amount of your marketing budget on direct mail, then you know that a significant portion of what you spend goes to printing the material, the paper it is printed on and postage. You might also have experienced the frustration of realizing that you would like to change the look or feel of your material, only to come up against printing deadlines! Mailing your audience also tends to be a very slow way of communicating, it takes a long time for responses to come in and it can be very hard to measure how much of the campaign actually reaches its audience and how much is wasted.

With Email Marketing however, you can cut all this out of the equation – let me explain: There is no printing or paper cost, the only cost is that of creating your copy (which you would have to do with a printed campaign too of course)There is no postage to pay, however there will most likely be a fee per sent email. This fee is normally much lower than postage, and it does not restrict you to certain sizes or limit the amount of information you can put forward though.

Email is a brilliant way to direct the audience to your website – giving them all the information they need, with no limited amount of pages!You can tailor the copy to your audience, different copy to different people, or change copy when you want through out the campaign to test different versions or subject lines to make sure you get the response you want. This offers you the freedom of communicating with your audience in a much more direct and personable way.

The response from an email campaign is quick – it is fast to send and to track the results.Thanks to email tracking software it is easy to know how many have opened your email and who they are, even if they don’t get in touch – how would you do that with a traditional direct mail campaign? The email reports can then be used to adjust your next campaign, to target the right audience with the right market.

 

Local Marketing is a growing Sector

People think that the Internet is a powerful marketing tool just because it gives them the ability to quickly reach vast numbers of people who are geographically spread all over the place. While that’s true certainly, it’s not all that makes it powerful. The Internet also gives you the power to go local, narrow and specific. Local marketing is the new mantra of getting your business ahead.

Here’s the thing – when people need to find local businesses to buy from, they don’t turn to television or print advertising. They turn to the Internet. Of the people who turn to the Internet to search for local businesses to take their custom to, a full 90% actually end up contacting the business over the phone or in person. Any businesses that are interested in tapping all these people who are looking for local goods and services need to get their local marketing act together.

Large scale businesses often forget this. Since they covet the business of the whole country at large, they turn repeatedly to mass-market communication methods – national television spots and so on. They neglect to try to target customers in their small towns. When a small town resident sees national advertising on the television, and then fires up a search engine to see what kinds of businesses there are in his neck of the woods, he is in main going to pay attention to whatever local businesses the search engine turns up. They always seem more relevant.

For instance, if they are looking for an events management company and they search for “events management companies in Aberdeen” they’re going to see some national chains trying to do a bit of local marketing by addressing the keyword phrase “events management companies in” and then putting in the name of whatever city or town it’s aiming for. That’s not quite going to impress them as much as a real local business that uses local information to really set itself apart.

There are number of ways in which a local business can really set itself apart. It can go all out on Facebook for instance, talking about the local community and its financial planning needs. That’s going to really impress Google. Or they can support a number of  local events that they will talk about on their website. They will have a Twitter account that has a lot of followers in the local area. This is the kind of thing that really tells a search engine that a business is truly local, and not just some national chain trying to pretend it’s local.

Local marketing isn’t just about buying cost per click advertising that targets local searches. It’s about really involving yourself in the community and putting roots down there. On the Internet.

How To Design Training That Works For You

Recently, I spoke to Cheryl from Appetite For Business, an IT training consultancy in Aberdeen, Scotland who insppired me to write a small piece on the different types of learners. Determining some basic things about that learning can help. Let me recap briefly.

Memory Types

A way of describing how we retain memories, visually, aurally or otherwise.

Learning Preference

The types of activities we are comfortable with, and whether we prefer a teacher or are comfortable with some other type of learning methods.

Personal Motivation

How we are motivated to learn something, whether it comes from inside us or from outside influences.

Purpose of Learning

Quite simply, why are you doing this?

So here you are, armed with all this knowledge of yourself and ready to do some training. Well before you start you need to know what training you want to do. So what is training? On a previous page I described it as …the provision of information to allow someone to carry out an old task better or to learn to perform a new task…………. At the core of this statement is the simple idea of a purpose. Without a purpose there is no goal and therefore no result. Training can cover everything from installing complex software to answering the phone.So let’s look at designing a plan.

In the context of this article we are looking at career-related training.

Step 1: Consider all the work activities you do in any given day. This should include how you interact with people as well, in writing, on the phone, in person and not just what your boss expects you to do.

Step 2: What things are you good at?You can lie here if you want or you can hand it to someone else who knows you to confirm it. All you are trying to do is evaluate yourself a little.

Step 3: Is there something you don’t do well but want to get better at?

Step 4: What do you actually want to learn?Are these things work related or personal?

Step 5: Where do you think you can find out about these activities?

Learner Designed Study

This means sitting down to work out what you want to learn about. It can be quite a basic plan. By having a plan means that people have more of a focus and potentially can learn more.

Online Courses

This is a more costly approach.  Access to online courses involves the purchasing of time to complete a course. This can range from a number of weeks to 6 months depending on the nature of the course. Usually there will be a demo of some type to whelp you decide whether a range of courses might be useful. It may also be possible to negotiate a better deal for a business.

Buy Materials

There are many types of material that can be purchased. Most commonly this can be book materials or CDs, although given the speed that technology moves at they can quickly go out of date. Ebooks or online courses may be better.

Searching For A Good Garage Door Contractor Can Be Challenging

To ensure the best possible results for your home improvement project, always double-check the reputation of a licensed garage door repair contractor that provides a significantly lower bid. The consequence of working with a low-priced contractor might be that you have to hire a new contractor to fix the issues created by the very first one. Use these as hints and tips for finding the best quality contractor for your job.

Never be fooled into thinking it is not hard to find a reliable garage door repair contractor. Check to see if your family or friends can offer good recommendations. You can attend some business networking sessions to find possible contractors that may be appealing to you as well. Schedule interviews with at least three different contracting businesses to increase your success at finding the very best one for your job.

It might be old fashioned, but you can still find an excellent garage door repair contractor by using the local telephone book. You can choose particular contractors to interview and learn more about. The payment schedule should always be part of the financial details included in the written contract. Garage door contractors as well as their crew should keep the job site clean, so do ask to clean up if the site is messy or dangerous.

Be clear about your expectations when speaking with a licensed garage door repair contractor. To make certain the garage door repair service provider understands what you want, ask them to repeat back to you your expectations. Make sure you have deadlines for your contractor to meet for the job so he won’t be in a position to get too far behind. Be sure that you and your contractor are on the same page by going over a list of expectations and responsibilities, as well as signing a legally binding contract that includes the specific start and end dates.

Look at each garage door repair contractor that’s under consideration with great care before you make your final decision. Follow your instincts when working with a contractor; only proceed if you think he could handle your time constraints and work within your budget. To make sure your garage door repair service provider is handling the job properly, ask for regular updates. The portfolios of contractors really are a good way to narrow down the field of candidates; if any of them can’t provide one for examination, you could remove those contractors from the list.

You’ll have very little stress during the construction process if you keep the lines of communication open with your garage door repair service provider. Keep a calm and open mind when discussing problems. Clear and trustworthy communication can forge a solid working relationship between a licensed garage door repair contractor and a client. To save yourself from future legal problems, be sure to document all correspondence with your garage door repair service provider.

 

Simple Advice For Selling Android Tv Boxes Online

It can be tough for people to afford living off of just one job these days so, by creating your own website, you are opening yourself up to many more opportunities for increasing your income. In order to to find out how to start and run your own profit making website, reasd the article below – which discusses how to sell one of the hottest products today -Android TV boxes. Thanks to Jon @ droidstar.com for the insight .

We have found that it is essential that you maintain a steady price for your streaming TV boxes or services. Your customers will continue to shop with you if you stick with fixed prices. Conversely, if you are constantly changing the prices, customers won't remain loyal to your brand so you must always consider your price changes prior to making them as they can hurt your sales totals.

These days a growing problem is that people do not like shopping online because they think their identities can be stolen. It's essential that customers understand that your payment process is safe and simple. Ecommerce professionals ought to be in a position to offer you suggestions for methods to implement safety measures so your clients' financial information is protected. You could get more sales if you keep your payment process sensible and simple to follow.

You need to use the very best forms of technology to assist you in advertising your website. By choosing the proper key phrases, you will drive targeted traffic to your website from the major search engines. You could use search engine advertising (also called PPC – pay per click) to make yourself visible too. Consult with a search engine marketing firm for the very best results if you are looking for new traffic.

A lot of effort and consideration go into creating an on-line shop, but it's a lot of fun. To create an Internet TV box website that can support you financially and also be rewarding, it's necessary to find some intensity, dedication, and persistence. Research your industry carefully before you begin a new Streaming TV box business online. Spotting and reacting quickly to the latest marketplace trends is essential if you are planning to build your company.

Few customers know whatever they need and want and find it immediately. Customer reviews provide helpful information to customers. They get a much better idea of whatever they can get from your Android box or service. Video reviews and IP TV box demos are a great way to assist with your sales conversions.

Delivery services must always be checked upon to see that you choose a good option. You need to get your Internet TV accessories out to customers in the best possible condition. A reliable delivery service may cost a little more, but it's worth the assurance that your Streaming TV accessories will arrive on time and in good condition. Issues with how a delivery goes can create real issues over time.

Buyer needs are always changing, so find out what they need by making use of surveys. Solicit information that will enable you to expand and improve your Internet TV box seller. When changes are made, it could be a good idea to follow up with them to keep them informed. Keep your clients in the loop with an email newsletter.

 

Choosing The Right Video Production Services

There are a few times in life when you may want to hire someone to capture something so that you can keep the memories with you for the rest of your life. Weddings are the most common times when people go out looking for video production services, but there can be other times as well. Some like to have these services for various school activities, and perhaps even to make a video that celebrates someone’s life or their marriage. When you want to do this, you have to know what you are looking for so you are happy with the end results.

Each and every person or company that offers video production services has their own style. The thing that you want to do is find someone that matches with what you have in mind. You may not even know what you want for sure, or at least in a very definite way, but you will know when you see what someone has to offer. You want the video you are going to get to look like you want, you want the company that offers video production services take your input, and you want to be sure you are getting something of quality.

Some of the first things you want to ask when you call around to various video production services are simple things that you may ask anyone when considering any type of purchase. You want to know what they charge for a project. Some charge by hour, and some charge by package of what you want. You want to know how long it might take for the finished product to get to you, after the event, and what type of input you are going to have in the editing phase. Those are all common questions and should always be on your list of questions.

You also want to know that the video production services that you are getting are done with quality equipment. If you don’t know anything about cameras and editing software and/or equipment, you should still ask. Most are going with the digital format today, and that means better quality. You can always look up equipment model names online for some general information about what the video production company is offering and using for their projects.

Lastly, make sure you ask any video production services to show you samples of their past work. This is the most telling thing that you can do. You may find that you don’t like the feel that a certain company brings to a project, or you can tell that it is not done up to the standards that you are seeking. Remember, not all video production services are going to be good. Never hire someone without being sure you love what they have done in the past. Otherwise, you are not going to be happy with what you get in the end. There are memories that are meant to last a lifetime so be as choosy as you need to be.

Choosing The Right Paper For a Printing Job

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be more specific than that. Heres some great advice from one of our trading partners – www.ashgrovetrading.com

To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu.

Paper has ten characteristics that affect its cost and appropriateness for a given job.

Surface

The surface of paper affects its look, feel and printability. When paper is pressed at the mill, it passes through a series of rollers in a process called calendaring. Calendaring affects paper in numerous ways. As the extent of this process increases, paper is made smoother, glossier, more capable of retaining ink, thinner, less opaque and less bright. Why does surface matter? Because people do judge books by their cover.

Color

The color of paper is perhaps the most salient of all characteristics. White is by far the most popular color and is generally optimal for conventional usage. Not all white is the same, however — it runs the gamut from ultra-severe hues to softer, more antique shades. Photo white paper is best for accentuating the contrast between light and dark hues.Off-white sheets produce less glare, and are best used for publications such as novels or technical manuals that demand long and uninterrupted attention from readers. When comparing color, always examine paper under standard viewing conditions and with minimal atmospheric distractions.

Brightness

The brightness of paper measures the percentage of light that it reflects. Most papers reflect approximately 60 to 90% of incoming light. Remember: brightness and color are not the same thing. Unlike the color characteristic (which is highly subjective and imprecise), brightness is a strictly quantitative, or measurable, attribute. Brightness is important because it affects readability — high brightness can cause eye strain, while low brightness can produce a blurring effect.OpacityThe opacity of paper is the degree to which other printing is visible through the page. High opacity, or density, minimizes the visibility of printing on subsequent pages, thus enhancing readability. Opacity increases with the bulk and weight of paper, and is influenced by numerous other factors, including paper color, ink color, coatings, chemicals and coverage.

Grain

The grain of paper describes the direction, or alignment, of its component fibers. Paper grain is either grain long or grain short. When fibers are patterned parallel to the length of a sheet, the paper is grain long. When fibers run parallel to the width of a sheet, the paper is grain short. Grain direction is a critical factor for print jobs because it directly affects usage — for example, paper strength, flexibility, tack and versatility are all impacted by grain direction.WeightThe basis weight of paper is calculated as the weight in pounds of one ream, or five hundred sheets. Each main grade of paper has a basic size that is used to determine its basis weight.

Remember that paper of equivalent basis weight is not necessarily of equivalent basic size. Smaller sized paper that is thicker can possess a basis weight identical to that of larger, thinner paper. Since paper is sold by the pound, understanding paper weight is imperative to successful cost control programs.Caliper The caliper of paper is its thickness. Caliper is measured in thousandths of an inch and referred to as point size. In this system, .001 inch equals one point — and eight-point paper would have a thickness of .008 inch. Do not confuse type point with caliper point. Type point describes the height of a particular font; caliper point describes paper thickness.Bulk The bulk of paper denotes its thickness relative to its basis weight. For example, un-calendared paper would have a higher bulk than gloss coated paper

Remember though that paper may be bulkier or thicker than another grade, yet still have the same basis weight.SizeThe size of paper describes its physical dimensions. An 8.5 x 11 sheet is 8.5 inches wide and 11 inches long. Access to specific information concerning the range of paper sizes available for any given printing job is essential to containing costs and ensuring efficient usage.

Quantity

The quantity of paper refers to the number of sheets bought, sold or used. A ream is a standard unit of numerical paper quantity. Paper that is “ream-wrapped” is packaged in a bundle of 500 sheets. Cartons of paper are not defined by exact numerical specifications, but approximate weight. Cartons typically weigh around 150 pounds and are used in practice as a standard unit of sales.